ABOUT US

We are a forward-thinking performance marketing agency, operating from eleven offices on four continents. Our mobile-native legacy puts us leaps ahead in the hyperconnected age.

And our data-centric, ROI-positive approach, ensures we lead the industry.

WHO YOU ARE:

You are someone who isn’t just a digital native that’s driven by the “the next big thing” – rather, you are more interested in the vision and long-term impact of growth in this industry.

In character, you are curious; in approach, resilient. You understand that work ethic is critical, and getting to powerful, deeper insights are a by-product of diligence and dedication. You question and challenge the status-quo. You don’t just stop at “a-ha” moments. You obsess over quality. You habitually compete against yourself, not others – you are your own motivation engine.

You’re obsessed with figuring out the “why”, and aren’t happy until you have your answer. You are someone who sees a way around every obstacle, looking for solutions to every problem. You thrive on crafting ingenious solutions to what many may consider unresolvable. You have the mind of a growth hacker, an entrepreneurial flair, and a passion for utilizing data and technology in non-traditional ways.

Above all, you see problem-solving as a quest for truth.

ABOUT THE ROLE

As an ASO Specialist, you will be responsible for owning ASO Projects for clients, whilst developing and innovating the product to keep up with the ever-changing industry. You will understand your client’s business and the market that they operate in. Beyond that, you will be deeply in tune with their core audience and market trends that influence their decision making.

RESPONSIBILITIES:

• Support the Head of ASO to develop and execute ASO strategies for our clients in APAC.
• Update, interpret, and analyse app store ranking and sentiment reports, to be presented to clients.
• Perform competitor analysis for clients.
• Develop hypotheses for planning and executing ASO A/B experiments.
• Work with account teams to align ASO and paid media strategies for clients.
• Keep up to date with new developments within the app stores.

REQUIREMENTS:

• Previous experience working in ASO, with a strong understanding of ASO concepts.
• Must possess strong analytical skills and a logical, data-driven thinker.
• Strong communication skills, both verbal and written
• Comfortable working in a highly collaborative and fast-paced environment with strong organizational and time-management skills to manage different projects simultaneously.
• Has strong presentation building skills and maintains an extremely high standard of work for client deliverables.
• Must be comfortable with sharing new concepts and presenting well thought out ideas in front of team members and clients

ABOUT M&C SAATCHI GROUP

M&C Saatchi Group is a creative company that connects specialist expertise, fuelled by data, technology, and culture, to help clients navigate, create, and lead meaningful change. The Group operates across five core divisions: Connected Creativity; Passion Marketing; Global & Social Issues; Brand, Experience & Innovation; and Performance Media. Headquartered in London, operations span 23 countries with major hubs in the UK, Europe, US, Middle East & Africa, Asia and Australia. M&C Saatchi Group’s two principles, Diversity of Thought and Brutal Simplicity of Thought, guide how they build teams and solve problems.

The M&C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture brought to life through equity. As part of this, M&C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.

All employee information is kept confidential according to General Data Protection Regulation (GDPR).