The Senior Copywriter leads the verbal identity of the work, owning tone of voice, storytelling and written craft across all channels. As a native English speaker, you bring precision, nuance and originality to every word — from big platform ideas to the smallest line of copy.

Key Responsibilities

• Craft compelling, insight-driven copy across brand, digital, social, film, and experiential platforms.

• Define, shape, and evolve tone of voice for premium brands, ensuring consistency and distinction across all touchpoints.

• Lead narrative development from initial concept through to final execution, maintaining creative integrity throughout.

• Partner closely with the Senior Art Director to deliver seamless integration of verbal and visual storytelling.

• Provide copy leadership across all stages of production, including scriptwriting, voiceover direction, and on-set creative oversight.

• Present and sell creative concepts with confidence and clarity to senior stakeholders and clients.

• Collaborate with Strategy teams to ensure work is insight-led, culturally relevant, and commercially impactful.

• Foster long-term client relationships through clear communication, strategic thinking, and consistently exceptional output.

Skills & Attributes

• Outstanding writing craft combined with strong strategic acumen and brand sensitivity.

• Original, culturally attuned thinker with a sharp editorial instinct and attention to detail.

• Confident and persuasive communicator, both internally and in client-facing environments.

• Proven creative leader with the ability to elevate teams and drive excellence.

We are a creative solutions company deeply rooted in the diversity of European culture. We think globally, operate with a Pan-European mindset and act locally. Our team is our greatest strength, fostering a culture of collaboration, creativity and impact. We prioritise ideas and are obsessed with production, crafting culture-led communication that transcends channels, ignites people’s passions, sparks meaningful connections around social issues and creates unforgettable stories that resonate across multiple touchpoints. By blending strategic thinking with creativity, we assemble teams exactly for the task at hand, driving maximum impact for our clients.

We are the world’s largest independent creative network, across 6 regions and 22 countries. We connect specialist expertise — powered by creativity, data and technology — to help build famous brands, solve the most complex business problems, and tackle society’s biggest challenges.

M+C Saatchi Group was founded in 1995 and is now the biggest Independent creative agency group in the World. Founded on one core principle, Brutal Simplicity.