Senior Account Director - Social & Influencer
A Bit About Us:
Our ambition is to be the most connected creative solutions company, powered by Cultural Power. We believe the strongest ideas don’t just reflect culture, they shape it. That’s why we place culture at the centre of everything we do - from the work we create to the teams we build and the partnerships we form.
We have a love of big ideas, an ethos of collaboration, and a strong work ethic ingrained in our culture. Our business is built with an entrepreneurial mindset; our team has the freedom and autonomy to create positive change within our business.
Our Social & Influencer team is central to delivering our Passion-to-Participation proposition, transforming cultural passions into active participation through ideas, content, creator partnerships and real-world moments. We turn social channels into engines of influence, conversation and community, ensuring brands show up in culture with purpose, relevance and momentum.
The Opportunity:
Social and influencer are no longer executional layers, they are the primary engines of cultural relevance, earned impact and participation.
We are looking for a passionate lead within the Social & Influencer specialism who will own the strategic direction, quality, and commercial growth of social and creator-led work across key clients. As a Senior Account Director, this role sits at the intersection of client leadership, strategic influence, and hands-on craft, acting as the most senior day-to-day authority on social and influencer within the business.
You will be the go-to senior lead for social, content and creator thinking, shaping how brands show up in culture, how creators are used meaningfully, and how social drives real business outcomes.
This role balances upstream strategy, senior client leadership and executional oversight, ensuring social and influencer work is culturally sharp, commercially effective and operationally sound.
A snapshot of what you'll do:
Lead best-in-class social and influencer strategy across a portfolio of priority clients
Lead creator strategy, talent frameworks and influencer approaches across accounts
Partner closely with Passions, PR and Partnerships teams on earned-first and talent-led ideas
Act as the senior specialist voice in the room with clients, partners and internal teams
Drive account growth, scope expansion and earned-first thinking through social and influencer ideas
Own quality, consistency and cultural relevance of all social and creator output
Provide leadership and coaching to social planners, content producers and community managers
Plus much more!
Your unique skills:
Strategic + Cultural Fluency: Deep understanding of social platforms, creator ecosystems and cultural behaviour
Influencer + Creator expertise: strong instincts for talent selection, briefing and output qualtity
Senior Client + Commercial Leadership: comfortable owing senior client relationships; commercial experience in scoping, resourcing and growth
Craft Ownership: high standards for content, ideas and execution
Team Leadership: supporting the growth of team members with clear direction and constructive feedback; builds a positive, collaborative team environment
Data + Performance: Connects social recommendations to business KPIs; tracks performance insights and leads optimisation.
A snapshot of our benefits:
Flexible leave options, including:
Flexible public holidays
Summer half-days
Ability to work from anywhere in the world for up to two weeks per year
Dedicated volunteer leave
Study leave to support your learning and development
12 weeks of paid parental leave available to all parents
Regular catered staff lunches, plus complimentary breakfast, fruit, and snacks
Free access to Sonder, a wellbeing and safety app
Regular in-house and sponsored events to foster connection and engagement
Learning and development opportunities, including access to internal and external courses
Annual work-from-home setup allowance to support your remote workspace
What WE value MOST:
Walk in different worlds
Make Uncommon Sense
Run Towards the Fire (except if there is an actual fire when we run away from it)
Roll as one
Be excellent to each other
- Group company
- M+C Saatchi Sport & Entertainment Australia
- Locations
- Sydney
- Remote status
- Hybrid
- Employment type
- Full-time
Sydney
Perks & Benefits
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Generous Holiday Allowance
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Private Healthcare
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Dental Scheme
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On-site Subsidised Restaurant
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Gym Discount
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Pension
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Extensive Mental Health & Wellness Offerings
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Cycle to Work Scheme
About M+C Saatchi Group
M+C Saatchi Group was founded in 1995 and is now the biggest Independent creative agency group in the World. Founded on one core principle, Brutal Simplicity.