Senior Programmatic Executive
About Us:
FYND Media are a forward-thinking performance programmatic division of M+C Saatchi Group company. Our mobile-native legacy gives us leaps ahead in the hyperconnected age and our data-centric, ROI-positive approach ensures we lead the industry. We are a multi-channel programmatic division specializing across omnichannel screens and upcoming formats such as audio and CTV.
What are we looking for?
- Reporting into the Senior Manager of Programmatic the candidate will work closely with the programmatic team based in the NA/EMEA/APAC office but will be fully responsible for supporting our global offices in driving programmatic growth in the region.
- Day-to-day, the candidate will work alongside Fynd/MCSP account teams to devise and implement programmatic strategies, provide insights and recommendations to improve campaign performance and make campaign changes as required. Help not only plan campaigns but activate/optimize campaigns on DSP platforms.
- The candidate should expect to spend 70% of their time on campaign management and 30% contributing to campaign plans partner management, client meetings & QBR support. Responsibilities - Develop programmatic strategies across web and app and derive insights regarding the performance of campaigns in terms of segments such as, but not limited to, audience cohorts, content clusters, and targeting groups.
- Assist account teams in packaging campaign reporting and insights in a client-friendly digestible manner.
- Own campaign management, when necessary, including bid strategy, campaign trafficking, implementation, activation, and on-going optimization. With weekly, monthly and QBR insights and always looking to educate and grow account.
- Keep up to date with changes within the programmatic space and relay this in monthly updates within the programmatic team meetings.
Identify significant trends and areas of opportunity for campaign expansion. Work with account teams to recommend innovative ideas to clients.
- Liaise with programmatic partners to help promote strong agency relationships, troubleshoot issues, and access new features.
Interact with client contacts, as needed, to discuss campaign performance and possible improvements as well as help upsell new initiatives to grow accounts.
- Support with programmatic elements of new business pitches, including creating presentation decks and speaking to overarching strategies.
Requirements:
- Minimum 2-3 years of experience in programmatic digital media, preferably for a media agency and preferably with some level of mobile-media experience
- Proficiency with multiple Mobile-First DSPs – Moloco, Jampp, RTBhouse, Remerge, Ventes etc. (DV360, The Trade Desk is a plus)
Experience on the following would be required:
- Experience managing campaigns driving towards MMP app installs and app conversions
- Knowledge on Mobile Measurement Platforms – Adjust, Appsflyer, etc.
- Technical knowledge of ad tracking, mobile measurement tools
- Ability to work autonomously and with team members in different locations.
-Comfortable with excel and large data sets to make analytical/data-based decisions.
- Excellence within the following skill areas: problem solving, data led analysis, organization, collaboration, and presentation.
About M+C Saatchi Performance:
M+C Saatchi Performance as part of M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this, M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.
All employee information is kept confidential according to General Data Protection Regulation (GDPR).
- Group company
- M+C Saatchi Performance
- Locations
- Bangalore
- Remote status
- Hybrid
- Employment type
- Full-time
Bangalore
About M+C Saatchi Group
M+C Saatchi Group was founded in 1995 and is now the biggest Independent creative agency group in the World. Founded on one core principle, Brutal Simplicity.