M&C Saatchi Sport & Entertainment creates change for brands by making them culturally relevant in people’s passions.

They do this by forging enduring connections between brands and consumers through their love of sport, entertainment, and culture.

The agency’s clients include, adidas, Amstel, Ballantine’s, Barclaycard, Barclays, Coca-Cola, Dettol, Dreams, Heineken, Kia, Red Bull, UEFA Women’s Euro England 2022, Virgin Media O2 and WHOOP.

With offices in London, Amsterdam, Berlin, Sydney, New York and Johannesburg, a team of specialists deliver the agency’s core disciplines across sport, entertainment and lifestyle, including sponsorship consultancy, rights amplification, PR, branded content creation & experiential production.

Their work has been awarded across the board, including six-time Agency of the Year at the Sport Industry Awards and two-time large Agency of the Year at the UK Sponsorship Awards.

The agency is driven by the philosophy of ‘Brutal Simplicity of Thought’, which has been the M&C Saatchi (UK) Group’s mantra since birth: simple messages are the most powerful, making Brutal Simplicity of Thought more valid today than ever before.

M&C Saatchi Sport & Entertainment sits within the M&C Saatchi Group. Beyond this, the M&C Saatchi global network spans 23 countries with major hubs in the UK, Europe, Middle East & Africa, Asia and Australia.

M&C Saatchi Sport & Entertainment are discipline-neutral & do whatever is required to build connections, creating meaningful impact for brands & society.

Capabilities include: PR, sponsorship and partnership activation, live events, data & insights, talent and influencer management, social strategy & community management, digital, social, content production, customer experience, brand strategy and consultancy.