Job Title:

Senior Search Manager, Search & Social
 

What do you need to know about us?

M&C Saatchi Performance is a global digital media agency, connecting brands to people. We deliver real business growth for our clients through effective, measurable, and evolving digital media strategies.
 

What are we looking for?

We are looking for a team member with extensive experience across PPC (Google Ads, Bing Ads, Apple Search Ads, SA360) who is willing to grow their expertise across additional channels and client verticals, with a keen eye for detail. The ability to meet direct-response goals will be fundamental to the Senior Manager’s success. The Search & Social team interfaces with various groups within the agency and with clients directly. By staying ahead of the curve with platforms’ ever-changing offerings and best practices, having an in-depth knowledge of clients’ business challenges, and adopting a rigorous test-and-learn mentality, the Search & Social team is responsible for delivering best-in-class campaigns and results for our clients.
 

What will you be responsible for?

The ideal candidate will be responsible for all aspects of managing paid search campaigns, concepting and delivering powerful campaign strategies in line with our clients’ goals, and presenting key findings and recommendations to internal and external stakeholders.
 

Responsibilities

• Own strategy, in-platform setup, and optimization of PPC campaigns that lead to clients’ business objectives
• Ensure SEM best practices are in place for the accounts
• Consistently optimize strategies to meet the specific goals and KPIs of multiple clients, across potentially both web and app experiences
• Present reporting and performance insights that lead to new strategic tests
• Align with Account teams to fully understand client needs to inform campaign strategy
• Test various automation tools and scripts to improve SEM performance or team efficiencies
• Provide direction to junior staff, managing their workload and providing support where needed
• Managing and developing direct reports
• Work with internal or client teams to provide input on ad creative keeping in mind Paid Search best practices across the various platforms
• Grow client relationships as a daily point of contact and present to key stakeholders
• Conduct SEM audits on new clients and develop paid search proposals and plans
• Campaign monitoring and optimization is done on a regular cadence and ensure that campaigns are working towards defined KPIs set by client
   

What are the requirements of the role?

• Minimum of 3 years’ experience in Paid Search management, with a media agency background and additional Paid Social experience preferred
• At least 2 years managing direct response-oriented digital campaigns and meeting client objectives; Google Ads or other PPC certification is a bonus
• Experience doing KW research and forecasting for media planning
• Experience with Paid Search campaigns driving App Installs (e.g. Apple Search) preferred
• Strong Excel skills, including frequent use of formulas, pivot tables, and lookup tables
• Ability to analyze data and results and derive insights from the data
• Ability to manage multiple clients simultaneously and interact with multiple internal teams: account, strategy, creative, and reporting
• Adaptable team player to work on one-off projects, forecasts or various ad-hoc asks
• Self- starter, committed to achieving results in a fast-paced environment
   

What can you look forward to?

• Competitive salary and vacation allowance
• Full benefits, including 401K and company matching
• Hybrid and flexible remote work options