Senior Digital Media Strategist - APAC
What do you need to know about us?
M+C Saatchi Performance is an award-winning global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.
FYND Media, part of the M&C Saatchi Group, are the programmatic experts helping clients with their programmatic media investments with specialist skills in programmatic strategy, planning and campaign activation. We help brands engage with their customers across all digital screens using effective digital marketing and advertising solutions, bought programmatically to help meet our clients business targets. Our mobile-native legacy puts us leaps ahead in the hyperconnected age and our data-centric, ROI-positive approach, ensures we are leaders in performance marketing.
What are we looking for?
Reporting into the Managing Director - FYND and Director of Strategy & Planning, you will lead the Programmatic strategy and assisting in multi-channel agency pitches.
Delivering a world class service – the agency account and planning teams are the primary clients, so you will communicate well with agency colleagues and share your knowledge, and constantly improve the reputation of programmatic investment through your professional attitude and knowledge of the space.
Proven experience of building strong relationships with key decision makers and stakeholders across the agency.
You will articulate the value FYND Media service for each client through effective and insightful data led presentations.
You will be an expert in explaining difficult data led concepts and analysis in a story driven discussion to educate and upsell ideas.
You will act as a point of escalation for all top line programmatic queries and troubleshooting problems, deep-dives and be considered an expert in programmatic strategy and planning, through both platform working knowledge and a strong understanding of industry trends and competitor offerings.
You will assist at the planning stage to ensure that FYND’s programmatic offering is considered from a strategic growth process and act as the advocate to push programmatic solutions by having constructive data led discussions.
Drive business growth – the growth of our programmatic business depends on the increased adoption of FYND across media plans, so you will understand the client benefits of all our business models, products and services and upsell wherever possible. You will maintain and track revenue growth by client’s investment into FYND Media solutions.
Demonstrate programmatic leadership – you will need a high-level knowledge of digital media, programmatic technology and industry to help champion programmatic investment with the agency account teams and with the end client. Working closely with FYND’s Programmatic Regional Directors, to better understand our USP to up-sell and improve solutions based on market trends.
Ensure a complete understanding of end-to-end programmatic strategy and planning from a commercial and revenue front is adopted alongside how to address agency planning versus our internal programmatic solutions.
Working with internal departments as well as carrying out your own research rapidly learning and articulating new value propositions and building case studies and other relevant material to drive client investment in our programmatic solutions.
New Business/Sales - Programmatic
Leading business development pitches as the programmatic expert.
Creating and amending programmatic collateral to support the pitch and selling in FYND’s programmatic solutions.
Creating case studies to support the wider Business Development and account teams.
Working with marketing leads to help improve/create relevant programmatic content such as whitepapers, social media article that can help promote our great work.
What are the requirements of the role?
Solid Experience of 7+ years in the field of agency sales/client servicing role in the digital media and or programmatic space.
A proactive, self-starter who can use their own initiative to spot and leverage opportunities via innovation and forward-thinking and are comfortable working with multiple stakeholders and leadership team.
Application of industry & technical knowledge of internet functionality, the online advertising industry, trends, technologies, and pricing models.
Strong programmatic knowledge to meet client objectives. A deep understanding of our competitor’s programmatic solutions to be able to convey our USPs versus theirs.
Experience working with programmatic Display, Video, Mobile, CTV, Audio, DOOH a plus.
Working with marketing leads to help improve/create relevant programmatic content such as whitepapers, social media article that can help promote our great work.
Working knowledge of key programmatic DSPs (DV360, Trade Desk, Amazon DSP), Ad servers, Mobile Measurement tools would be beneficial.
Excellent communicator at all managerial and leadership level, with the ability to explain key concepts and strategies in a compelling way by tailoring our message as a convincing story to the audience.
Agility and flexibility are important to demonstrate the ability to solve problems.
Strong proficiency in Excel, Word and PowerPoint, especially in presentation skills to different stakeholders.
M+C Saatchi Performance as part of M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this, M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.
All employee information is kept confidential according to General Data Protection Regulation (GDPR).
- Group company
- M+C Saatchi Performance
- Locations
- Bangalore
- Employment type
- Full-time
Bangalore
About M+C Saatchi Group
M+C Saatchi Group was founded in 1995 and is now the biggest Independent creative agency group in the World. Founded on one core principle, Brutal Simplicity.